SAGE Reference - Music in the Social and Behavioral Sciences: An Encyclopedia

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Marketing

In: Music in the Social and Behavioral Sciences: An Encyclopedia
Edited by: William Forde Thompson
Subject:Sociology of Culture, Cognitive Psychology (general)

Marketing refers broadly to the activities that are involved in making people aware of a company's products or services. More specifically, marketing includes the process of communicating the value and characteristics of a product or service to customers, for the purpose ...

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  Thompson, W. F. (2014). Marketing. In Music in the social and behavioral sciences: An encyclopedia (Vol. 1, pp. 673-676). SAGE Publications, Inc., https://dx.doi.org/10.4135/9781452283012.n224
  
  Thompson, William F. "Marketing." In Music in the Social and Behavioral Sciences: An Encyclopedia, edited by Thompson, William Forde., 673-76. Thousand Oaks, CA: SAGE Publications, Inc., 2014. https://dx.doi.org/10.4135/9781452283012.n224.
  
  Thompson, W. F. 2014. Marketing. In: William F. Thompson Editor, 2014. Music in the Social and Behavioral Sciences: An Encyclopedia, Thousand Oaks, CA: SAGE Publications, Inc. pp. 673-676 Available at: <https://dx.doi.org/10.4135/9781452283012.n224> [Accessed 8 Aug 2022].
  
  Thompson, William F. "Marketing." Music in the Social and Behavioral Sciences: An Encyclopedia. Edited by Vol. 1. Thousand Oaks: SAGE Publications, Inc., 2014, pp. 673-76. SAGE Knowledge. 8 Aug 2022, doi: https://dx.doi.org/10.4135/9781452283012.n224.
  
  Thompson, William F. (2014). Marketing In:Marketing Music in the social and behavioral sciences: An encyclopedia Vol. 1. Thousand Oaks, CA: SAGE Publications, Inc.; 2014:673-676. doi:10.4135/9781452283012.n224
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