• Entry
  • Reader's guide
  • Entries A-Z
  • Subject index

Ethnocentricity refers to the bias of drawing from one's own cultural norms and values when attempting to describe, understand, and evaluate any culture, social group, tradition, artifact, or behavior. Such bias may privilege one's own culture and its associated practices and ...

    • Loading...
    locked icon

    Sign in to access this content

    Get a 30 day FREE TRIAL

    • Watch videos from a variety of sources bringing classroom topics to life
    • Read modern, diverse business cases
    • Explore hundreds of books and reference titles