• Entry
  • Reader's guide
  • Entries A-Z
  • Subject index

Context Communication

Context communication refers to aspects of interpersonal communication that are influenced by two factors: culture-specific and situation-specific expectations. People's values, customs, and environment shape the cultural context; expectations for a specific situation in which the communication occurs shape the situational context. Cultural context creates a lens for perceiving, thinking, and behaving.

Edward T. Hall developed a way to classify and study context communication that refers to high-context (HC) and low-context (LC) messages and cultures. In LC messages, meaning is directly conveyed and requires little knowledge of the cultural context. Conversely, HC messages are subtle and indirect, relying on one's understanding of the culture, values, and patterns of discourse. In HC messages, meaning is embedded within nonverbal communication, gestures, and subtle, indirect oral discourse. These messages ...

  • Loading...
locked icon

Sign in to access this content

Get a 30 day FREE TRIAL

  • Watch videos from a variety of sources bringing classroom topics to life
  • Read modern, diverse business cases
  • Explore hundreds of books and reference titles