People think about seeking help almost daily. Questions about the need for assistance with a problem or a task are often perplexing. To understand help-seeking behavior, we can take a look at the research. We can also learn how help seeking is shaped by who we are, our beliefs, our traditions, and our experiences. Over the decades, our understanding of help seeking has grown in scope and depth. Here, we will provide (1) a definition of help-seeking behavior, (2) an overview of why people seek help, (3) a discussion of help seeking among ethnic groups, (4) a summary of cultural factors that influence help seeking, and finally, (5) an analysis of the cultural effect of help seeking.