The term ethnocentrism was coined by William Graham Sumner in reference to the view that one's own group is the center of everything, with others judged in terms of the familiar standards of that group. One manifestation of ethnocentrism is ...

  • Loading...
locked icon

Sign in to access this content

Get a 30 day FREE TRIAL

  • Watch videos from a variety of sources bringing classroom topics to life
  • Read modern, diverse business cases
  • Explore hundreds of books and reference titles