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Mainstreet Moms

  • By: Lisa Federer
  • In: Encyclopedia of Motherhood
  • Edited by: Andrea O'Reilly
  • Subject:Sociology of Gender, Parenting, Maternal Health

Mainstreet Moms: Organize or Bust (MMOB) is a nonpartisan, nonprofit organization of mothers and “honorary mothers” dedicated to political engagement through “bite-size actions” to ensure a better future for their children. Founded in 2004 by Megan Matson, a mother of three, MMOB focuses its grassroots efforts on three main political areas: protecting children's privacy from military recruiters, combating climate change, and promoting democracy through voting activism.

In 2004, MMOB partnered with Working Assets, a human rights foundation, to form the Leave My Child Alone coalition to shield students from military recruiting. Section 9528 of the No Child Left Behind Act of 2002 requires public secondary schools to release student contact information to military recruiters. In addition, the Pentagon's Joint Advertising Market Research and Studies program ...

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