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Alpha Mom

  • By: Luca Prono
  • In: Encyclopedia of Motherhood
  • Edited by: Andrea O'Reilly
  • Subject:Sociology of Gender, Parenting, Maternal Health

Originally coined by graphic designer Constance Van Flandern for the launch of a cable TV program The Mommy Channel in 2004, the expression alpha mom describes educated and well-off mothers who aim to reach excellence in motherhood. They believe that motherhood does not come naturally, so excellence in motherhood cannot be achieved simply by trusting their instinct. Alpha Moms believe motherhood to be like a job: they diligently and scrupulously look for the latest information on how to raise a child and regard their duty as similar to a manager in a corporate business.

As the mission of Alpha Mom Website reads, “Alpha Mom was started because, as counter-intuitive as it may seem, motherhood is not a natural instinct for many (many) women. Rather, connectedness is ...

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