Chicken at one time was considered a Sunday dinner dish, something special and rather expensive. Improvements in production practices and the development of a tremendous demand reflecting lifestyle changes in the consuming public have changed all that. Chicken today is the most popular main-course food, based on the amount purchased by consumers. The attractiveness of chicken as a lower fat alterative to red meat helped drive the trend, along with its reputation for convenience, relatively easy preparation, and affordability. These attributes are especially important to consumers with busy, time-pressed lifestyles.

Definition

Chicken is the meat of the domestic chicken, Gallus gallus or Gallus gallus domesticus. The great preponderance of chicken sold as food in the United States and in most developed countries comes from chickens raised ...

  • Loading...
locked icon

Sign in to access this content

Get a 30 day FREE TRIAL

  • Watch videos from a variety of sources bringing classroom topics to life
  • Read modern, diverse business cases
  • Explore hundreds of books and reference titles