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Food Marketing Programs

Food retailers view the promotion of health to customers as a way to differentiate themselves in a highly competitive market and build customer loyalty. Prior to the 1970s, only 1 or 2 food retailers had nutrition experts on staff, and generally their jobs were not directed toward health promotion. Today, food retailers offer healthful eating solutions in their stores and have found creative and effective ways to promote health and nutrition.

Background

In 1969, the White House Conference on Food, Nutrition, and Health gave food and health concerns a national forum and media attention. In the early and mid-1970s, the activist movements to boycott certain foods and inflation gave an impetus to meet consumer interests beyond product and price. The retail food and manufacturing industries responded. ...

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