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Ben & Jerry's Ice Cream

  • By: Environmentalist Donella Meadows & Kurt Reymers
  • In: Encyclopedia of Leadership
  • Edited by: George R. Goethals, Georgia J. Sorenson & James MacGregor Burns
  • Subject:Leadership

On 5 May 1978, two young men named Ben Cohen (b. 1951) and Jerry Greenfield (b. 1951), originally from Merrick, New York, started an ice cream business called Ben & Jerry's Homemade, Inc., in Burlington, Vermont. Beginning with only $12,000 and ...

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