SAGE Reference - Encyclopedia of Leadership

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Ben & Jerry's Ice Cream

In: Encyclopedia of Leadership
Edited by: George R. Goethals, Georgia J. Sorenson & James MacGregor Burns
Subject:Leadership
Keywords:ice cream

On 5 May 1978, two young men named Ben Cohen (b. 1951) and Jerry Greenfield (b. 1951), originally from Merrick, New York, started an ice cream business called Ben & Jerry's Homemade, Inc., in Burlington, Vermont. Beginning with only $12,000 and ...

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  Goethals, G. R., Sorenson, G. J., & Burns, J. M. (2004). Ben & jerry's ice cream. In Encyclopedia of leadership (Vol. 1, pp. 92-95). SAGE Publications, Inc., https://dx.doi.org/10.4135/9781412952392.n27
  
  Goethals, George R., Georgia J. Sorenson, and James M. Burns. "Ben & Jerry's Ice Cream." In Encyclopedia of Leadership, edited by Goethals, George R., Georgia J. Sorenson, and James M. Burns, 92-95. Thousand Oaks, CA: SAGE Publications, Inc., 2004. https://dx.doi.org/10.4135/9781412952392.n27.
  
  Goethals, G. R., Sorenson, G. J. and Burns, J. M. 2004. Ben & Jerry's Ice Cream. In: George R. Goethals, Georgia J. Sorenson and James M. Burns Editors, 2004. Encyclopedia of Leadership, Thousand Oaks, CA: SAGE Publications, Inc. pp. 92-95 Available at: <https://dx.doi.org/10.4135/9781412952392.n27> [Accessed 27 May 2022].
  
  Goethals, George R., et al. "Ben & Jerry's Ice Cream." Encyclopedia of Leadership. Edited by Vol. 1. Thousand Oaks: SAGE Publications, Inc., 2004, pp. 92-95. SAGE Knowledge. 27 May 2022, doi: https://dx.doi.org/10.4135/9781412952392.n27.
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