Grounded Theory

Grounded theory is a method for rigorously and qualitatively analyzing data to generate explanatory theory. Grounded theory draws upon the epistemological underpinnings of a range of methodologies, including ethnography, phenomenology, social ...

  • Loading...
locked icon

Sign in to access this content

Get a 30 day FREE TRIAL

  • Watch videos from a variety of sources bringing classroom topics to life
  • Read modern, diverse business cases
  • Explore hundreds of books and reference titles