SAGE Reference - Encyclopedia of Journalism

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Advertising

By: Christopher H. Sterling
In: Encyclopedia of Journalism
Subject:Journalism, Mass Communication
Keywords:advertising

Advertising has had a profound influence on American journalism. An enormous portion of media in this country have been advertising-supported. The implications of this are many, including the need for journalists to appeal to broad audiences, making their ...

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  Sterling, C. H. (2009). Advertising. In Encyclopedia of journalism (Vol. 1, pp. 20-25). SAGE Publications, Inc., https://dx.doi.org/10.4135/9781412972048.n7
  
  Sterling, Christopher H. "Advertising." In Encyclopedia of Journalism, 20-25. Thousand Oaks, CA: SAGE Publications, Inc., 2009. https://dx.doi.org/10.4135/9781412972048.n7.
  
  Sterling, C. H. 2009. Advertising. In: 2009. Encyclopedia of Journalism, Thousand Oaks, CA: SAGE Publications, Inc. pp. 20-25 Available at: <https://dx.doi.org/10.4135/9781412972048.n7> [Accessed 27 May 2022].
  
  Sterling, Christopher H. "Advertising." Encyclopedia of Journalism. Vol. 1. Thousand Oaks: SAGE Publications, Inc., 2009, pp. 20-25. SAGE Knowledge. 27 May 2022, doi: https://dx.doi.org/10.4135/9781412972048.n7.
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