SAGE Reference - Encyclopedia of Journalism

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Advertising

By: Jef I. Richards, Terry Daugherty & Kelty Logan
In: Encyclopedia of Journalism
Subject:Journalism, Mass Communication
Keywords:advertising; advertising agencies; audiences; consumers; journalism; management accounting; media

Advertising has had a profound influence on American journalism. An enormous portion of media in this country have been advertising-supported. The implications of this are many, including the need for journalists to appeal to broad audiences, making their ...

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  Richards, J., Daugherty, T., & Logan, K. (2009). Advertising. In C. H. Sterling Encyclopedia of journalism (pp. 20-25). SAGE Publications, Inc., https://www.doi.org/10.4135/9781412972048.n7
  
  Richards, Jef I., Terry Daugherty, and Kelty Logan. "Advertising." In Encyclopedia of Journalism, 20-25. Thousand Oaks, CA: SAGE Publications, Inc., 2009. http://dx.doi.org/10.4135/9781412972048.n7.
  
  Richards, J., Daugherty, T. and Logan, K. 2009. Advertising. In: 2009. Encyclopedia of Journalism, Thousand Oaks, CA: SAGE Publications, Inc. pp. 20-25 Available at: <http://www.doi.org/10.4135/9781412972048.n7> [Accessed 15 Jun 2021].
  
  Richards, Jef I., et al. "Advertising." Encyclopedia of Journalism. Christopher H. Sterling. Thousand Oaks: SAGE Publications, Inc., 2009, pp. 20-25. SAGE Knowledge. 15 Jun 2021, doi: http://www.doi.org/10.4135/9781412972048.n7.
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