SAGE Reference - Encyclopedia of Journalism

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Video News Releases

By: Christopher H. Sterling
In: Encyclopedia of Journalism
Subject:Journalism, Mass Communication

Video News Releases (VNRs) are public relations tools frequently used by corporations, nonprofit [Page 1426]organizations, and government entities. Any VNR is the television equivalent of a press packet. It includes an entire TV news story being promoted by the ...

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  Sterling, C. H. (2009). Video news releases. In Encyclopedia of journalism (Vol. 1, pp. 1426-1427). SAGE Publications, Inc., https://dx.doi.org/10.4135/9781412972048.n396
  
  Sterling, Christopher H. "Video News Releases." In Encyclopedia of Journalism, 1426-27. Thousand Oaks, CA: SAGE Publications, Inc., 2009. https://dx.doi.org/10.4135/9781412972048.n396.
  
  Sterling, C. H. 2009. Video News Releases. In: 2009. Encyclopedia of Journalism, Thousand Oaks, CA: SAGE Publications, Inc. pp. 1426-1427 Available at: <https://dx.doi.org/10.4135/9781412972048.n396> [Accessed 5 Jul 2022].
  
  Sterling, Christopher H. "Video News Releases." Encyclopedia of Journalism. Vol. 1. Thousand Oaks: SAGE Publications, Inc., 2009, pp. 1426-27. SAGE Knowledge. 5 Jul 2022, doi: https://dx.doi.org/10.4135/9781412972048.n396.
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