SAGE Reference - Encyclopedia of Journalism

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Audience Research Companies

By: Christopher H. Sterling
In: Encyclopedia of Journalism
Subject:Journalism, Mass Communication
Keywords:audience research; audiences; media research; radio; radio networks; telephone interviewing; television

Largely because of advertiser demand for reader, listener, and viewer information, print and electronic media spend millions of dollars each year obtaining those data. They rarely develop the data themselves as that is seen as an obvious conflict of interest. Indeed, ...

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  Sterling, C. (2009). Audience research companies. In C. H. Sterling Encyclopedia of journalism (pp. 136-140). SAGE Publications, Inc., https://www.doi.org/10.4135/9781412972048.n35
  
  Sterling, Christopher H. "Audience Research Companies." In Encyclopedia of Journalism, 136-40. Thousand Oaks, CA: SAGE Publications, Inc., 2009. http://dx.doi.org/10.4135/9781412972048.n35.
  
  Sterling, C. 2009. Audience Research Companies. In: 2009. Encyclopedia of Journalism, Thousand Oaks, CA: SAGE Publications, Inc. pp. 136-140 Available at: <http://www.doi.org/10.4135/9781412972048.n35> [Accessed 22 Jun 2021].
  
  Sterling, Christopher H. "Audience Research Companies." Encyclopedia of Journalism. Christopher H. Sterling. Thousand Oaks: SAGE Publications, Inc., 2009, pp. 136-40. SAGE Knowledge. 22 Jun 2021, doi: http://www.doi.org/10.4135/9781412972048.n35.
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