Encyclopedia of Journalism

Christopher H.Sterling

doi:10.4135/9781412972048

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By:
Christopher H. Sterling
In:Encyclopedia of Journalism
Chapter DOI:https://doi.org/10.4135/9781412972048
Subject:Journalism, Mass Communication

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Largely because of advertiser demand for reader, listener, and viewer information, print and electronic media spend millions of dollars each year obtaining those data. They rarely develop the data themselves as that is seen as an obvious conflict of interest. Indeed, ...

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  Sterling, C. H. (2009). . SAGE Publications, Inc., https://doi.org/10.4135/9781412972048
  
  Sterling, Christopher H. Encyclopedia of Journalism. Thousand Oaks, CA: SAGE Publications, Inc., 2009. https://doi.org/10.4135/9781412972048.
  
  Sterling, C. H., 2009. Encyclopedia of Journalism. Thousand Oaks, CA: SAGE Publications, Inc. Available at: <https://doi.org/10.4135/9781412972048> [Accessed 2 Jun 2023].
  
  Sterling, Christopher H. Encyclopedia of Journalism. Thousand Oaks, CA: SAGE Publications, Inc., 2009. Sage Knowledge, 2 Jun 2023, doi: https://doi.org/10.4135/9781412972048.
  
  Sterling, Christopher H.. Encyclopedia of Journalism Thousand Oaks, CA: SAGE Publications, Inc.; 2009. doi:10.4135/9781412972048
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