SAGE Reference - Encyclopedia of Journalism

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Audience

By: D. Charles Whitney
In: Encyclopedia of Journalism
Subject:Journalism, Mass Communication

Three important generalizations can be made about the collective entity known as “the audience.” First, in journalism, the audience is sine qua non: the audience is king. Second, despite its primacy, the defining characteristic of the mass media audience is its ...

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  Whitney, D. (2009). Audience. In C. H. Sterling Encyclopedia of journalism (pp. 127-131). Thousand Oaks, CA: SAGE Publications, Inc. doi: 10.4135/9781412972048.n33
  
  Whitney, D. Charles. "Audience." In Encyclopedia of Journalism, 127-131. Thousand Oaks, CA: SAGE Publications, Inc., 2009. doi: 10.4135/9781412972048.n33.
  
  Whitney, D 2009, 'Audience', in Encyclopedia of journalism, SAGE Publications, Inc., Thousand Oaks, CA, pp. 127-131, viewed 31 October 2020, doi: 10.4135/9781412972048.n33.
  
  Whitney, D. Charles. "Audience." Encyclopedia of Journalism. Christopher H. Sterling. Thousand Oaks: SAGE Publications, Inc., 2009. 127-131. SAGE Knowledge. Web. 31 Oct. 2020, doi: 10.4135/9781412972048.n33.
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