Encyclopedia of Journalism

Christopher H.Sterling

doi:10.4135/9781412972048

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Audience

By:
Christopher H. Sterling
In:Encyclopedia of Journalism
Chapter DOI:https://doi.org/10.4135/9781412972048
Subject:Journalism, Mass Communication
Keywords:audiences

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Three important generalizations can be made about the collective entity known as “the audience.” First, in journalism, the audience is sine qua non: the audience is king. Second, despite its primacy, the defining characteristic of the mass media audience is its ...

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  Sterling, C. H. (2009). Audience. In Encyclopedia of Journalism (pp. 127-131). SAGE Publications, Inc., https://doi.org/10.4135/9781412972048
  
  Sterling, Christopher H. "Audience." In Encyclopedia of Journalism, 127-31. Thousand Oaks, CA: SAGE Publications, Inc., 2009. https://doi.org/10.4135/9781412972048.
  
  Sterling, C. H. 2009. Audience. In: Encyclopedia of Journalism. Thousand Oaks, CA: SAGE Publications, Inc. pp. 127-131 Available at: <https://doi.org/10.4135/9781412972048> [Accessed 5 Dec 2023].
  
  Sterling, Christopher H. "Audience." Encyclopedia of Journalism. Thousand Oaks: SAGE Publications, Inc., 2009, pp. 127-31. Sage Knowledge, doi: https://doi.org/10.4135/9781412972048.
  
  Sterling, Christopher H.. Audience. In Encyclopedia of Journalism. Thousand Oaks, CA: SAGE Publications, Inc.; 2009: 127-131. doi:10.4135/9781412972048
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