SAGE Reference - Encyclopedia of Journalism

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Audience

By: Christopher H. Sterling
In: Encyclopedia of Journalism
Subject:Journalism, Mass Communication
Keywords:audiences

Three important generalizations can be made about the collective entity known as “the audience.” First, in journalism, the audience is sine qua non: the audience is king. Second, despite its primacy, the defining characteristic of the mass media audience is its ...

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  Sterling, C. H. (2009). Audience. In Encyclopedia of journalism (Vol. 1, pp. 127-131). SAGE Publications, Inc., https://www.doi.org/10.4135/9781412972048.n33
  
  Sterling, C. H. (2009). Audience. In Encyclopedia of journalism (Vol. 1, pp. 127-131). SAGE Publications, Inc., https://www.doi.org/10.4135/9781412972048.n33
  
  Sterling, C. H. (2009). Audience. In Encyclopedia of journalism (Vol. 1, pp. 127-131). SAGE Publications, Inc., https://www.doi.org/10.4135/9781412972048.n33
  
  Sterling, C. H. (2009). Audience. In Encyclopedia of journalism (Vol. 1, pp. 127-131). SAGE Publications, Inc., https://www.doi.org/10.4135/9781412972048.n33
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