SAGE Reference - Encyclopedia of Journalism

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Audience

By: D. Charles Whitney
In: Encyclopedia of Journalism
Subject:Journalism, Mass Communication
Keywords:audiences; journalism; journalists; media; media use; news; news media

Three important generalizations can be made about the collective entity known as “the audience.” First, in journalism, the audience is sine qua non: the audience is king. Second, despite its primacy, the defining characteristic of the mass media audience is its ...

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  Whitney, D. (2009). Audience. In C. H. Sterling Encyclopedia of journalism (pp. 127-131). SAGE Publications, Inc., https://www.doi.org/10.4135/9781412972048.n33
  
  Whitney, D. Charles. "Audience." In Encyclopedia of Journalism, 127-31. Thousand Oaks, CA: SAGE Publications, Inc., 2009. http://dx.doi.org/10.4135/9781412972048.n33.
  
  Whitney, D. 2009. Audience. In: 2009. Encyclopedia of Journalism, Thousand Oaks, CA: SAGE Publications, Inc. pp. 127-131 Available at: <http://www.doi.org/10.4135/9781412972048.n33> [Accessed 10 Apr 2021].
  
  Whitney, D. Charles. "Audience." Encyclopedia of Journalism. Christopher H. Sterling. Thousand Oaks: SAGE Publications, Inc., 2009, pp. 127-31. SAGE Knowledge. 10 Apr 2021, doi: http://www.doi.org/10.4135/9781412972048.n33.
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