Encyclopedia of Journalism

Christopher H.Sterling

doi:10.4135/9781412972048

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Polls and Public Opinion

By:
Christopher H. Sterling
In:Encyclopedia of Journalism
Chapter DOI:https://doi.org/10.4135/9781412972048
Subject:Journalism, Mass Communication
Keywords:polls and public opinion; public opinion polls

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Put simply, public opinion is “what the public thinks,” and a poll is a means for learning those views. But this definition masks substantial complexity. There is much debate about what the public is, what might constitute its thoughts, what polls ...

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  Sterling, C. H. (2009). . SAGE Publications, Inc., https://doi.org/10.4135/9781412972048
  
  Sterling, Christopher H. Encyclopedia of Journalism. Thousand Oaks, CA: SAGE Publications, Inc., 2009. https://doi.org/10.4135/9781412972048.
  
  Sterling, C. H., 2009. Encyclopedia of Journalism. Thousand Oaks, CA: SAGE Publications, Inc. Available at: <https://doi.org/10.4135/9781412972048> [Accessed 5 Jun 2023].
  
  Sterling, Christopher H. Encyclopedia of Journalism. Thousand Oaks, CA: SAGE Publications, Inc., 2009. Sage Knowledge, 5 Jun 2023, doi: https://doi.org/10.4135/9781412972048.
  
  Sterling, Christopher H.. Encyclopedia of Journalism Thousand Oaks, CA: SAGE Publications, Inc.; 2009. doi:10.4135/9781412972048
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