• Entry
  • Reader's guide
  • Entries A-Z
  • Subject index

Survey Research

Survey research is a method of measurement based on the systematic collection of information from a sample of members of a population. This sample is only a fraction of the population of interest. It represents the whole population by the way ...

    • Loading...
    locked icon

    Sign in to access this content

    Get a 30 day FREE TRIAL

    • Watch videos from a variety of sources bringing classroom topics to life
    • Read modern, diverse business cases
    • Explore hundreds of books and reference titles