Framing refers to the use of language and ideas to interpret and influence the understandings of others regarding an issue or event. The concept has been used most widely in the study of social movements, collective attempts to bring about social change. Social movement activists seek to convince others to identify with and to join or support their cause by strategically framing some aspect of the social world they deem as unjust and in need of correction. They do so by highlighting the ...

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