Cultural Contracts Theory

In the process of identity negotiation, there is an attempt to hold onto one's identity as a basic definition of who one is. Ronald Jackson's cultural contracts theory (CCT) is a communication-based, contractual agreement between cultural others as they negotiate individual identities and worldview alterations. According to the theory as originally conceived, all human beings have cultural identity contracts that become evident when interactions between ingroup and outgroup members take place; these contracts are particularly salient ...

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