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Cultivation Theory

  • In: Encyclopedia of Identity
  • Edited by: Ronald L. Jackson II & Michael A. Hogg
  • Subject:Self & Identity, Identity, Self & Identity

Devised by George Gerbner, cultivation theory proposes that television viewing makes an independent contribution to people's conceptions of social reality. The central hypothesis of cultivation research is that those who spend more time watching television will be more likely to hold beliefs and assumptions about life and society that reflect the most stable messages embedded in television's dramatic programs. Television entertainment offers vivid and repetitive “lessons” regarding gender, race, class, sexuality, age, and other sociocultural dynamics. Over ...

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