No two concepts have had more of an impact on the nature of humans and society than collectivism and individualism. Geert Hofstede suggests that in collectivist cultures, people are communal, interdependent, and influenced by their groups, whereas in individualistic cultures, people are self-focused and tend to behave based on their own attitudes and not that of the group. Both collectivism and individualism are levels of identity that help us understand how people respond in the world. To develop a more thorough understanding of collectivism and ...

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