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Values are our important and fundamental beliefs about what we consider to be good or right. As such, they are necessarily broad and prescriptive in nature. They are closely related to attitudes that also have an evaluative component; however, attitudes relate more toward specific objects whereas our values are broader life-orienting principles. Being prescriptive in nature, they also relate to our norms about what one should and should not do. However, norms are also more context specific. ...
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