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Uncertainty Avoidance

  • In: Encyclopedia of Identity
  • Edited by: Ronald L. Jackson II & Michael A. Hogg
  • Subject:Self & Identity, Identity, Self & Identity

Cross-cultural investigations based on uncertainty avoidance enlighten research on identity and its role in behavior and communication. Geert Hofstede developed uncertainty avoidance in 1980 as one of four dimensions of national culture on which people vary in their thinking because of their different cultural values. Hofstede points out that uncertainty avoidance is the extent to which people attempt to avoid experiences that they perceive as unstructured, ambiguous, or unpredictable by maintaining ...

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