The notion of the simulacra has become a prominent concept in a postmodern digitalized culture as the question of representing reality has become more and more of a contested zone; the belief that a sign can refer to and be exchanged for guaranteed meaning has been challenged. However, the notion of the simulacrum is an historical phenomenon predating our contemporary society, always centering its concerns in the efficacy of the image. Stemming from the Latin root simulare, “to ...

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