Self-monitoring, a concept introduced by Mark Snyder in 1974, refers to individual differences in the extent to which one monitors or controls the outward expression of his or her attitudes, beliefs, and opinions in social situations. According to Snyder's original theory, individuals may control their public expressions or behaviors depending on the importance of accurately presenting their actual or true personal attitudes, beliefs, or opinions weighed against the importance of portraying the proper attitudes, beliefs, and opinions. ...

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