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Saturated Identity

  • In: Encyclopedia of Identity
  • Edited by: Ronald L. Jackson II & Michael A. Hogg
  • Subject:Self & Identity, Identity, Self & Identity

In the last half of the 20th century, people's daily experiences began to be transformed through technological change. Saturated identity (also referred to as saturated self ) refers to the idea that self is increasingly saturated or filled to overflowing by the unceasing stimuli available via technological advancements. Social psychologist Kenneth Gergen coined the term saturated self to address the relationship between the individual and his or her social environment, which is technologically dynamic. Identity ...

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