• Entry
  • Reader's guide
  • Entries A-Z
  • Subject index

Rhetoric

  • In: Encyclopedia of Identity
  • Edited by: Ronald L. Jackson II & Michael A. Hogg
  • Subject:Self & Identity, Identity, Self & Identity

Rhetoric may be defined as persuasive communication, written or oral, formal or informal; a verbal art or a type of poetics; or an academic discipline concerned with persuasive communication. In his seminal work, Rhetoric, Aristotle provided the original, neutral definition of the concept as simply “the available means of persuasion.” The content and style of one's rhetoric can help to convey to others information about one's politics, geographic region, nationality, race, socioeconomic status, age, religion, level of education, and other critical aspects of self. ...

    • Loading...
    locked icon

    Sign in to access this content

    Get a 30 day FREE TRIAL

    • Watch videos from a variety of sources bringing classroom topics to life
    • Read modern, diverse business cases
    • Explore hundreds of books and reference titles