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Perceptual Filtering

  • In: Encyclopedia of Identity
  • Edited by: Ronald L. Jackson II & Michael A. Hogg
  • Subject:Self & Identity, Identity, Self & Identity

Perceptual filtering refers to the process of taking in new information and interpreting it according to prior experiences and cultural norms. People use these perceptual filters to help reduce uncertainty about new experiences. As the term suggests, perceptual filtering regards people's perceptions, the way people take in and make sense of information, about the social world. These perceptions are filtered through several components of social identity, such as age and gender, that help people decide what they ...

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