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Immediacy

  • In: Encyclopedia of Identity
  • Edited by: Ronald L. Jackson II & Michael A. Hogg
  • Subject:Self & Identity, Identity, Self & Identity

Immediacy refers to nonphysical closeness people have with each other when communicating. Albert Mehrabian, often credited with developing the principle of immediacy, asserts that people tend to be attracted to people and things they like, prefer, and evaluate highly. Conversely, they avoid or move away from people and things they dislike, do not prefer, or evaluate negatively. Immediacy has also been defined as psychological closeness, or creating a sense of togetherness or oneness. When people communicate, they ...

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