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Reciprocity, Norm of

  • By: Stanley O. Gaines, Jr. & William M. Brown
  • In: Encyclopedia of Human Relationships
  • Edited by: Harry T. Reis & Susan Sprecher
  • Subject:Interpersonal Relationships, Group Processes/Dynamics, Close Relationships

Alvin Gouldner postulated that the norm of reciprocity (i.e., the implicit or explicit expectation that individuals will behave prosocially and refrain from behaving antisocially toward others who have behaved prosocially toward them) is ...

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