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Persuasion

  • By: Geoff MacDonald & Dominic J. Packer
  • In: Encyclopedia of Human Relationships
  • Edited by: Harry T. Reis & Susan Sprecher
  • Subject:Interpersonal Relationships, Group Processes/Dynamics, Close Relationships

Persuasion is a communicative act in which messages are conveyed with the intention of changing the attitudes or beliefs of others who retain free choice over their response to the message. Persuasion is usually construed as intentional and is thus a ...

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