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Marketplace Approaches to Courtship, Love, and Sex

  • By: Roy F. Baumeister
  • In: Encyclopedia of Human Relationships
  • Edited by: Harry T. Reis & Susan Sprecher
  • Subject:Interpersonal Relationships, Group Processes/Dynamics, Close Relationships

Marketplace approaches to romance and sexuality seek to analyze these phenomena using economic concepts and terms. This entry describes how romance and sexuality can be analyzed in economic terms. A marketplace approach involves several basic assumptions, as follows. First, exchange ...

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