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Familiarity Principle of Attraction

  • By: Benjamin Le
  • In: Encyclopedia of Human Relationships
  • Edited by: Harry T. Reis & Susan Sprecher
  • Subject:Interpersonal Relationships, Group Processes/Dynamics, Close Relationships

The familiarity principle of attraction refers to the idea that objects and people seen repeatedly are subsequently rated more positively than are those seen less frequently. This principle stems from research on the mere exposure effect, ...

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