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Affinity Seeking

  • By: John A. Daly
  • In: Encyclopedia of Human Relationships
  • Edited by: Harry T. Reis & Susan Sprecher
  • Subject:Interpersonal Relationships, Group Processes/Dynamics, Close Relationships

There is a long history of research looking at what makes people find others socially attractive—what makes people like each other. For many years, most predictors of attraction or affinity were static variables such as attitude similarity, proximity, and appearance. Thus, ...

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