Ethnocentrism is the process by which people understand other cultures using their own culture as the norm. The term was coined by William Graham Sumner, a late-19th-century Yale University sociology professor. Ethnocentrism involves making assumptions about other cultures based on ...

  • Loading...
locked icon

Sign in to access this content

Get a 30 day FREE TRIAL

  • Watch videos from a variety of sources bringing classroom topics to life
  • Read modern, diverse business cases
  • Explore hundreds of books and reference titles