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Green Markets

  • By: Stephanie Lepsoe
  • In: Green Technology: An A-to-Z Guide
  • Edited by: Dustin Mulvaney
  • Subject:Environmental Sciences (general), Environmental Technology, Policy & Management

Green markets are markets for sustainability. As such, they are less related to buying and selling green products and more related to businesses fundamentally shifting the way they operate. Green markets incorporate both technology and psychology. Goods and services in green markets are not only produced in sustainable ways, they are also evaluated according to whether they should be produced at all. As such, green market production decisions are based upon whether the product contributes to the well-being of society and the ecosystem, rather than being based solely upon whether the product is profitable. Green markets have various characteristics, drivers, and types, along with a number of green incentives. A dichotomy of green markets also exists and is characterized by two ends of the green ...

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