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  • By: Conny Davidsen
  • In: Green Politics: An A-to-Z Guide
  • Edited by: Dustin Mulvaney & Paul Robbins
  • Subject:Environmental Sociology, Environmental Technology, Policy & Management, Environmental Policy & Law (general)

Green-washing refers to disinformation disseminated by an organization so as to present an environmentally responsible public image. One important characteristic of green-washing is the suggestive and manipulative use of information. A poor record of environmental performance itself is not described as green-washing, only a false representation of a poor performance as environmentally friendly is. Green-washing is not just failing to report negative information, but a selective process of omitting information to display a different public image. This highlights another key factor of green-washing: intention. Any form of intentional misguidance, misrepresentation, or selective disclosure of information is called a green-wash if this practice intends to improve the overall perception of environmental performance. Green-wash practices can occur on multiple levels. One type of green-washing targets the ...

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