Rising environmental consciousness has raised awareness of potential threats to health in a variety of areas, including the fast food industry. Many have looked to fast food companies as one of the principal causes for the increase in obesity in the United States and have demanded action to help reverse this trend. In an effort similar to the battle against tobacco, groups have called upon fast food companies to post warnings and to provide information regarding the risks associated with the consumption of their foods.

Since 1990, with the passage of the Nutrition Labeling and Education Act, fast food companies have been required to provide nutritional information regarding their meals. This legislation, however, does not specify where the information is to be made available, leading many ...

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