Steffen, Alex

Alex Steffen, writer and cofounder of http://Worldchanging.com, is a leading champion of solutions-based journalism, pursuing a dream of a “bright green” planetary future. Steffen's mission, in both his own writing and in his leadership of http://Worldchanging.com, has been to describe a future of “one-planet” prosperity, the dynamism and enticement of which is impossible to resist. Navigating between what Steffen puts forward as a false choice between the asceticism of “deep greens” and the wanton consumption of “light greens,” he uses the media platform of http://Worldchanging.com to broadcast a vision that is “bright green”: a world that is designed to dematerialize energy and solid material consumption while expanding the possibilities of human experience and social integration.

For Steffen, the dire state of the planet is not due ...