Steffen, Alex

Alex Steffen, writer and cofounder of, is a leading champion of solutions-based journalism, pursuing a dream of a “bright green” planetary future. Steffen's mission, in both his own writing and in his leadership of, has been to describe a future of “one-planet” prosperity, the dynamism and enticement of which is impossible to resist. Navigating between what Steffen puts forward as a false choice between the asceticism of “deep greens” and the wanton consumption of “light greens,” he uses the media platform of to broadcast a vision that is “bright green”: a world that is designed to dematerialize energy and solid material consumption while expanding the possibilities of human experience and social integration.

For Steffen, the dire state of the planet is not due ...

  • Loading...
locked icon

Sign in to access this content

Get a 30 day FREE TRIAL

  • Watch videos from a variety of sources bringing classroom topics to life
  • Read modern, diverse business cases
  • Explore hundreds of books and reference titles