President John Kennedy identified six basic consumer rights: choice, safety, courteous and respectful service, being heard, information about product and service characteristics, and education about consumer concerns. The modern consumer movement has focused on the rights to safety, information, and being heard. Green consumerism has somewhat different emphases. Green consumers particularly desire the availability of a greater number of environmentally friendly, sustainable, or green products; information to help determine that products and services are more sustainable than traditional alternatives; and tips on how to live and consume more sustainably. Unlike the traditional consumer movement, which has tended to see consumers' interests as opposed to businesses' interests, the green business and green consumer movements appear to be much more compatible.

Several major purposes of green consumerism organizations ...

  • Loading...
locked icon

Sign in to access this content

Get a 30 day FREE TRIAL

  • Watch videos from a variety of sources bringing classroom topics to life
  • Read modern, diverse business cases
  • Explore hundreds of books and reference titles