Consumer ethics deals with issues pertaining to moral behavior in consumer markets. Because consumers are an integral part of the business process, it is imperative to understand both the underlying motivations for their propensities for buying ethical products and the reasons why some engage in unethical practices, which may be helpful in curtailing many questionable practices. Consumer ethics deals with a variety of issues such as willingness to benefit from questionable actions, consumer reaction to ethical transgressions by sellers, the perception of company ethics and product purchase, willingness of consumers to pay for socially acceptable products, and the emergence of reasons for consumer boycotts of business organizations. In addition, research has also investigated responsible consumer behavior, attitudes, and intentions to purchase specific ethical products, such ...

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