Advertising

Advertising may be considered a form of persuasive communication that promotes market goods and services. Advertising companies engage in informing, persuading, and prompting consumer awareness of the value propositions of particular products and services. Institutional advertising in any media demands payment—it is not personal, advertising's task is to identify the sponsoring company and/or the advertised product or services. Political advertising focuses on promoting a party or candidate with the aim of winning votes. Advertising can also be used for social purposes; for example, urging drivers to wear seat belts, promoting antismoking campaigns, and informing consumers about protecting the environment by specifying a green lifestyle (e.g., recycling, being aware of one's carbon footprint). In general, advertising creates as well as responds to new consumer trends, new ...