Today, many supermarkets and local groceries have developed a new consciousness of what it is to be green and carbon neutral. When sourcing their food products or household merchandise—and when operating their businesses—supermarkets play a critical role in providing consumers with green choices. In general, the markets for green branding and green products have increased significantly over the past few years, not only in developed but also in developing countries. Not surprisingly, the world market for organic foods has, according to the International Federation of Organic Agriculture Movements (IFOAM), doubled between 2000 and 2006. In China, for example, supermarkets have almost doubled their floor space for organic goods.

The increased demand for green products or ecoproducts correlates with a growing awareness of environmental protection and a ...

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