Markets are places where the exchange of goods and services occurs. Specifically, in relation to green consumerism they are places where organic foods are sold, but they may also be associated with notions of buying local, supporting local firms, lowering food miles, and slow food. Originally, in the 1920s, organic food tended to be marketed through small-scale, informal links directly between farmers and consumers. Direct marketing continued to be the main way in which organic food was sold up until the 1950s and 1960s. By the 1970s, in both Europe and the United States, retail health-food outlets specializing in organic products started to appear. These were often run by people who were part of alternative movements and were concerned with a variety of issues ...

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