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Leadership in Green Business

  • By: Maura Troester Nuñez
  • In: Green Business: An A-to-Z Guide
  • Edited by: Nevin Cohen & Paul Robbins
  • Subject:Sustainability, Environmental Policy & Law (general)

Traditionally, many mainstream business leaders have argued that environmental protection, social responsibility, and economic success are fundamentally incompatible goals. The concept of green business challenges this assumption. Also known as “sustainable business,” green business ideas demand that managers make choices that meet contemporary economic needs without compromising the ability of future generations to meet their own needs.

Because green business is an emerging concept, the implementation of green business practices faces many obstacles. Going green must be a clear company priority endorsed at the highest levels of leadership, who must then communicate with lower-level managers and employees and deal with their concerns. Reducing environmental impact may increase costs, at least at first, and may seem less efficient than the practices the company is familiar with. Suppliers, ...

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