Ecolabeling systems are usually voluntary label systems for consumer products that designate the environmentally friendliness of a product based on an evaluation by a third party using a set of environmental standards. The designation of “green products” developed in response to growing consumer interest in purchasing products that meet an acceptable standard for environmental protection or social preference. Common ecolabels will include terms and icons identifying products as recyclable, natural, energy efficient, green, environmentally safe, and ecofriendly, among others. Ecolabeling systems are opt-in, requiring an application for certification and meeting various requirements to demonstrate that the product or policy has a reduced negative environmental impact. The systems are regulated by various governmental and consumer advocacy organizations (e.g., Consumers Union, publisher of Consumer Reports) to prevent ...

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