Certification refers to the verification of a standardized set of characteristics possessed by a product, a production process, or an organization or company. In the realm of green business, the concept of certification is especially important as consumers increasingly demand products and services that are more environmentally friendly and that have humane and just conditions of production. Thus more and more businesses look to third-party certifications often offered by nongovernmental organizations to provide a way to communicate to consumers that their product or service meets certain criteria in a transparent and traceable way. Certified products or business operations then receive the logo or ecolabel from the regulating body, thus enabling environmentally conscious consumers to make informed buying decisions and minimizing the influences of deceptive green ...

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