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Social Marketing
Social marketing refers to the use of marketing techniques to motivate behavioral change for the well-being of individuals, communities, or society. Social marketing may be undertaken by governments, nongovernmental organizations (NGOs), or, less commonly, by businesses. Well-known targets of social marketing campaigns include behaviors related to public health and safety, environmental health, and community involvement. Examples include anti-smoking, anti-obesity, and responsible drinking campaigns. Social marketing occasionally addresses topics that are culturally sensitive, such as AIDS prevention, organ donation, and family planning and contraception.
Social marketing is one essential element of sustainable marketing. In their book Sustainable Marketing, Diane Martin and John Schouten describe sustainable marketing as both marketing sustainably (i.e., conducting marketing activities according to principles of environmental and social sustainability) and marketing sustainability (e.g., using ...
- Business Organizations, Movements, and Planning
- Balanced Scorecard
- Best Available Control Technology
- Best Management Practices
- Ceres Principles
- Certification
- Closed-Loop Supply Chain
- Compliance
- Core Competencies
- Corporate Social Responsibility
- Cost-Benefit Analysis
- Demand-Side Management
- Discounting
- Dow Jones Sustainability Index
- Ecoeffectiveness
- Ecoefficiency
- Ecoindustrial Park
- Ecological Economics
- Economic Value Added
- Emissions Trading
- Energy Performance Contracting
- Energy Service Company
- Environmental Accounting
- Environmental Assessment
- Environmental Audit
- Environmental Economics
- Environmental Impact Statement
- Environmental Indicators
- Environmental Management System
- Environmental Marketing
- Environmental Risk Assessment
- Environmental Services
- Environmentally Preferable Purchasing
- Equator Principles
- Extended Producer Responsibility
- Extended Product Responsibility
- Externalities
- Factor Four and Factor Ten
- Fair Trade
- Genuine Progress Indicator
- Global Reporting Initiative
- Global Sullivan Principles
- Industrial Ecology
- Industrial Metabolism
- Industrial Nutrients
- Informational Regulation
- Integrated Bottom Line
- International Organization for Standardization
- ISO 14000
- ISO 19011
- Leadership in Green Business
- Life Cycle Analysis
- Material Input per Service Unit (MIPS)
- Maximum Achievable Control Technology
- National Priorities List
- Natural Capital
- New Source Review
- Quantitative Risk Assessment
- Recycling, Business of
- Reverse Logistics
- Service Design
- Social Return on Investment
- Steady State Economy
- Stewardship
- Supply Chain Management
- Value Chain
- Business Profiles
- Green Business Challenges
- Green Business Solutions
- Abatement
- Appropriate Technology
- Bio-Based Material
- Biofuels
- Biological Resource Management
- Biomimicry
- Bioremediation
- Biotechnology
- Blended Value
- Brownfield Redevelopment
- Carbon Neutral
- Carbon Sequestration
- Carbon Trading
- Cause-Related Marketing
- Clean Fuels
- Clean Production
- Clean Technology
- Cogeneration
- Conservation
- Coopetition
- Cradle-to-Cradle
- Deposit Systems
- Distributed Energy
- Ecolabels
- Ecosystem Services
- Ecotourism
- Environmental Justice
- Green Building
- Green Chemistry
- Green Design
- Green Retailing
- Green Technology
- Green-Collar Jobs
- Gross National Happiness
- Integrated Pest Management
- Organic
- Pollution Offsets
- Pollution Prevention
- Precautionary Principle
- Remanufacturing
- Resource Management
- Responsible Sourcing
- Restoration
- Right to Know
- Seventh Generation
- Six Sigma
- Smart Energy
- Social Entrepreneurship
- Social Marketing
- Socially Responsible Investing
- Superfund
- Sustainability
- Sustainable Design
- Sustainable Development
- Systems Thinking
- Take Back
- Upcycle
- Voluntary Standards
- Waste Reduction
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