J. Sainsbury, also known as Sainsbury's, is the third-largest supermarket chain in the United Kingdom and is regarded by many to be its greenest. In its consistent efforts to improve the environmental and social sustainability of its own operations, of its supply chain, and of its customer's lives and behaviors, Sainsbury's serves as a case study for green retailing.


The company was founded by the husband-and-wife partnership of John James and Mary Ann Sainsbury in 1869. While growth was initially confined to London and the surrounding area, by 1922, Sainsbury's was the largest UK grocery retailer. At this point, incorporation as a private company (J. Sainsbury Limited) occurred, and by the time the founder died in 1928, there were 128 shops. When the company went public ...

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