Lifestyle of Health and Sustainability (LOHAS)

LOHAS is an acronym for lifestyles of health and sustainability. It describes three increasingly significant cultural and business phenomena: (1) a lifestyle-based social movement; (2) a growing market of consumers and producers who adhere to this lifestyle; and (3) the LOHAS Institute, an organization founded in 1999 to support the growth of this market. In 2008, the U.S. LOHAS market was estimated at 41 million people, or about 15 percent of the U.S. adult population, and was worth $209 billion. Although the term LOHAS was coined in the United States, LOHAS consumers can be found throughout North America, Europe, and Asia, and LOHAS marketers can be found following right behind them.

LOHAS consumers can also be understood as cultural creatives, a term coined in 2000 by ...